Hi, I am trying to get more traffic to my IT company in my region, if I check with google keyword tool a specific keyword, seems that it is a very popular has thousand of people is looking for it. But if I add this keyword to my adwords campaign, it say that is a very low quality keyword and it won´t appear, but If I search for this keyword I see adwords appearing from other companies, but mine isn´t there. I don´t know how to get my adword appear with this keyword. Any help please? Thanks
Not the keyword has low quality - keyword in your campaign is considered as a low quality one. That can be because of few things but my advice is to check your landing page and optimise it (or better build a custom one, specially for this keyword) with proper keyword density and stuff like you will do for SEO purpose. If Google will see relevant content on your page, it should automatically increase your Quality Score (to speed it up, make a new capmaign for this keyword. If you will use old one it can take up to few days before Google bot will crawl your landing page again. With new capmaign he will be there in max 3 hours). When you LP is optimised, look on your ad text. Ideally you should have your keyword there and say exactly what visitor will get. Don't try to promote something that is not clearly visible on landing page. If people wont like what they see - your bounc rate will go up. When BR is high, that means low quality and Google will push your ad down or stop showing it. Good luck and feel free to PM if you need help