Hi DP's member, I have a problem. And I need all your advice. My keyword have high CTR but QS still falling down to 4/10 . Few days ago it's still 7-10/10. But yesterday it go down to 4. And the ads text is good too , with the keyword included in ads tittle and ads desciption I dont know why? Can anyone tell me how can i increase my QS ? Here is screenshot : P/S : I have tested with both Phase Match and Board Match. Thank you for everyone. Sorry for my English.
QS is a calculation of your CTR relative to competitors. The average QS is either five or six as a point of reference. Let's call it 5.5 so if your QS is 5, it means your CTR is bellow average. Position is taken into account. QS moves because everybody's CTR moves. It's never static. Simply having your keywords in your ad does not by itself increase your QS. That is probably the most misunderstood aspect of PPC and yet everyone recommends this. It takes more than that. You need an ad that gives the searcher a reason to click. You can have an ad with your keywords lighting it up like a Christmas tree but it doesn't mean people will click on it. It can attract the eye to it but you still need something that makes them click.