Does a keyword with a low CTR affect the rest of the campaign in any way? For example. 5 Keywords: House Market 4.00% CTR House Building 3.30% CTR House Fix 2.90% CTR House Repair 3.24% CTR House Rent 0.32% CTR Will this low peforming keyword affect the rest of the campaign in any way? Such as quality score etc? I'm happy with this one keyword peforming this way, but I will remove it if it is affecting the others at all. Thanks for the advice.
My understanding of how it all works and my observations would say no. Quality score is on a per ad-keyword basis. There may be a sort of group level QS. I think Google implies it somewhere in their docs. But that's why your keywords should be logically grouped. In your example, they are obviously not if they are all in the same ad group.
The keyword with the low CTR affect the average ad group CTR (it lowers it) and by that your canpaign can be affected (higher cpc, worse location etc'). My suggestion for you is to take out this keyword to a new campaign - that way if you see any affects you will be able to pause this specific campaign wihout "hurting" the other keywords. D.
yes dear sure that happen you have to create a new star campaign and choose the garden keywords you have that will help you to improve them more because your IS may be up to 100% and keep the worst with a little budget
Yeah I agree that you need to set this keyword apart from the others. I did the same thing when I ran a campaign with WeeklyRomance.com and it messed me up til I set it apart.