Low or high traffic keywords?!

Hi DP members,

I am starting a campaign for one of my customers which is in Vacation rental business.

I am wondering which will be better - targeting low traffic 200 cheap keywords that 150 are chaotic and 50 are too specific or target 10 very high traffic keywords with high cost ?

Please share your opinion and advice.

Kind regards
Kal

 

I would prefer to focus on highly specific keywords .

I hope is helps .

Shishay

 

Hi,

"Long tail" keywords will keep your costs down as usually there is less competition. I would use as many traffic generating long tail keywords as possible.

Divide them into groups. Write an ad for the group and a landing page with keywords for each group.

It's a lot of work. You can use a template to easily replace your keywords in the landing pages for each group. This will save you a lot of time.

The benefit is; you will get a more "targeted" visitor, keep your costs down and have a better ROI.

Regards,
Mark Acutt (Cash Bootstrap Method)

 

Yah, use quality over quantity. The money may not come in as quick but when it does it will be in larger chunks.

 

I agree with markacutt. Creating a lot of landing pages with different keywords is important.