Hey guys, This has actually really frustrated me recently..I have decided to start testing image ads out and it takes Google weeks, if not longer to approve the ad. Finally I got my ad approved and I get a poor landing page quality score, after e-mailing adwords, they told me I must have keywords, lots of content bla bla so I followed what they said & still no improvement, ad has not accrued any impressions & its really starting to frustrate me. The domain is 32televisions.com & i used that as my primary keyword & tested it with other dominant keywords from the site but still poor LP QS. If anyone can help/give advice i'd be grateful. I have set-up my targeted placements, all using the placement tool and they all fit the image size I am trying to get on there. There's already image ads showing on some of the sites so I believe its just my LP. Again, any help appreciated.
Poor landing page QS in this case means you are an affiliate. Google now disapproves of such sites. Link direct to merchant's page instead.
I only have 1 image linked to an affiliate prog, the site has content with no affiliate links apart from the one attached to the image. Taking that one link away surely will not help my QS....?!
I see you dramatically changed the site. Doesn't matter because it's still an affiliate site. Doesn't matter if you only have one link, that one tells Google you are an affiliate. All the images I see on your site link to an affiliate. Here's Google's TOS, verbatim: Certain kinds of websites are not allowed per our policies because the user experience is of low quality or we consistently receive negative feedback from our users about these kinds of pages. These sites include: * Data collection sites that offer the false promise of free items, etc., in order to collect private information. * Arbitrage sites that are designed for the purpose of showing ads * Affiliates who provide limited value by being a bridge page with the intent of solely driving traffic to another site or who are framing an affiliate site * Malware sites that knowingly or unknowingly install software on a visitor's computer Here's something I didn't know before which is very important: Paused ads will still accrue violations against them. Therefore, if you have such ads, delete them. More important stuff: We apply the same standards to all the sites that we check so violations are evaluated regardless of spend, keywords bids or history of the account. If you continue using Adwords to advertise your affiliate site, your account will be terminated. Simple as that. Some have already experienced this unfortunately. I'm just letting everyone here know as I know most readers here are affiliate marketers.
It is not that you are an affiliate, it's because you don't have valuable content. Sure you have lot of content in your LP, but is it valuable? Same stuff you can read from hundreds of other pages. The rule for good SE results and good LP QS's is the same: lot of unique content with good quality and you are on your way. Now you're not.
I disagree with you Jude. I guess copying what Google itself says did not convince you. You should see the 6-page thread (and growing) on Webmaster World about this. A lot of unhappy people having their accounts terminated lately. But it's in Slixeh's court. His next course of action will dictate his future earnings from this site. My suggestion to him is to delete his campaign immediately before he gets terminated too. He can recreate his campaign to link direct to merchant and/or completely change his site without affiliate links. He can also keep that site but not promote it using Adwords, use SEO to attract organic traffic. He can also promote using other PPC services but I would warn that they may also follow Google's lead. Maybe not today but they could in a few years from now.
Wait, are you folks saying that for the CONTENT NETWORK for anything affiliate related, it may be better now to direct link to merchant, rather than to send to your own presell lander? What if the merchant's landing page is trying to gather leads for insurance or loans?
Doesn't matter if it's content or search network. Google does not want Adwords to be used to land clicks on what they call bridge pages that try to drive traffic to affiliates. Your only recourse is to direct link.
OK, as an example consider the HSBC Term Insurance offer that I've seen on several networks including CJ. Their lander contains form fields that a prospect would fill-in, submit, and presumably an HSBC insurance agent would contact them. Typical lead-gen. Are you saying that it would now be better for someones CONTENT NETWORK ads to link directly to HSBC's landing page than link to their own website which presells and contains aff links to the HSBC page? (and if so, can anyone explain WHY google would now prefer that?)