low earnings for all publishers .. global problem

It depends on your niche. My eCPM has been steady for a couple of years.

I use Adwords but only on Google's search page and not on the content network (Adsense websites). When I've tested the content network my ads have appeared on all sorts of crap pages, not resulted in sales, and wasted my money. Adwords advertisers are getting smarter and now have the ability to target and exclude specific websites and categories of websites. This will result in less money and lower $/click to Adsense websites. If your niche is down it's not because of Evil Google but primarily because advertisers are spending less in your niche.

 

also to decrease adsense publishers google is banning many sites for unexplained reasons

 

ı agree with you.ı heard lots of banning stories without any relevant explanations

 

Thats a well Said Explanation. I have A forex related Blog i use to Average 30 cents before. Now i am averaging 75cents + per click.

It depends on the niche.

 

http://www.businessweek.com/the_thread/blogspotting/archives/2006/01/does_adsense_pa.html

 

That scared me

No one is safe then ?

 

also ys i is a factor

 

nothing is for sure anyway

 

it's true that the no. of advertiser and publisher mot increase at the same rate. this will make it harder for new advertiser but it's good ti kick them out as well.