Low CTR

Discussion in 'Bing Ads' started by tomflascee, Jan 11, 2007.

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  1. #1
    For some reason i am having a very low Click Through Rate on MSN Adcenter. This is the first time that i've used a ppc search engine and i am only getting a .25 to .4% CTR. What can I do to change this?

    Thanks,
     
    tomflascee, Jan 11, 2007 IP
  2. glorybeme

    glorybeme Well-Known Member

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    #2
    You can always try writing a new ad, changing your title/description. You could also increase your cpc so that your ad displays in a higher position.
     
    glorybeme, Jan 11, 2007 IP
  3. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #3
    Test multiple ad variations and make sure you're targeting the right keywords and phrases with the right matching options.
     
    GuyFromChicago, Jan 11, 2007 IP
  4. progress

    progress Guest

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    #4
    I'd be interested to hear what some of you PPC veterans consider a low CTR in MSN adCenter? I realize it will vary wildly, but could anyone give me some ballpark CTRs they would be happy with, disappointed with?
     
    progress, Jan 11, 2007 IP