One day I will have a good CTR, the next day, I will have an extremely, and I mean an extremely low CTR, on one of my sites. My site is pulling in about 300 unique views a day. It's about 6 months old now. Does anyone else here have a really really low CTR one day, but a really good one the next? I'm guessing that I probably need around 1000 unique views a day to make a better judgment. True story? [By the way, I am good w/ AdSense and everything in between, but very curious about this one...]
Yep, CTR differs from 0-2% here. 1000 uniques per day. You never know how tomorrow is going to look, click-wise.
No surprise if the CTR is up and down, you cant expect the CTR is very stable with only 100UV per day. To get more steady CTR, you need huge traffic like 10k/per day or more
I went through my site and made a few major changes to increase my CTR. 1. I matched my site's content to the AdSense ad. 2. I used the competitive ad filter to block unrelated ads. I think my CTR's were low due to irrelevant ads. For instance: My site is about acne, but ads about rosacea sometimes displayed. By blocking irrelevant ads, I would assume that my CTR will sky rocket. I'll let you guys know how things work out.
If CTR is below 0,5 % is considered low. Everything between 0,75-1,5% is considered normal. You have to optimize not only the shown ads (by blocking irrelevant ones) but also your content and aesthetics of your website. Remember that one day you could have 0,5% and the other 2%. This is normal.
It's just confusing, because one day I will have 300 - 400 unique views and 12 ad clicks, and the next day I will have 300 - 400 unique views and not even one ad click.