I am experiencing a low ctr on Yahoo with my new ads, despite the same ads getting a decent ctr on Adwords. I am in average position 3 with the following stats: Impressions: 5770 CTR: 0.55% Bid: $0.50 Avg CPC: $0.25 Clicks:32 Any ideas? If you get into position 3 does your site appear someone else too so that you get many more impressions but a lower ctr? I am split testing 4 ads and they are all between 0.40% and 0.70%. I am fearing my quality score going down as a result but just not sure what to do or why its all so low! Thanks, Jon