Low CPC on Adsense, List of Advertisers to block to increase earnings.

Hi guys, I've read a few posts recently about people complaining about really low paying clicks. Here a list of advertisers that I block to try & help increase earnings.

I've got a 200 word list of advertisers I block in order to increase the earnings on a few of my sites. Now I understand that this list may not be useful to people who are not in the same niche as my sites are but I hope that it will help you get rid of some of those $0.01-0.09c clicks.

Since implementing this I've noticed my average click to be around $0.30+ but that's not to say that I've not been tweaking it a bit since then.

I hope that you guys can find this list useful. Let us all know how you get on & if it improves your earnings

 

And what is your site niche on that this black list has effect?

 

Mainly Music Related, but it has had an overal effect on some of my sites in other niches also, the list is designed to remove the advertisers that bid on Hundreds of Thousands of irrelevant keywords for $0.01.

 

You know, I was having a bit of a problem with irrelevant advertisers too. I finally contacted Adsense who were of very little help, except they put me onto their adsense support forum.

It was there that someone showed me how to highlight the content on your pages that you want Adsense to apply their content filter for, so theoretically you can ensure that Adsense is only showing ads relevant to the content on your page that you specify.

In theory that's how it works. So far my problem still hasn't gone away, although since I applied the code sitewide my CPC went from about 6% to 8% and CPM from $19 - $25 ...

You can see the conversation here:
http://groups.google.com/group/adsense-help-troubleshooting/browse_thread/thread/a82752f85722bd04/0811338a902db358?q=imaginary&rnum=1#0811338a902db358

 

Has filtering those advertisers had a significant effect on your earnings? I thought the highest bidder was displayed anyway so filtering should only be used to competitive measures.

 

My earnings rose by about 50% after I added sites to the filter that no one on my blog would ever click on. Those were almost only blog related entries like make money with your blog and the like.

I always remove ads that my visitors will not click on, or most likely will not.

 

Smacking myself in the head as I learn something else...

Thanks!

 

I find myself removing about 5 ad's per day on site's that average 5000+ uniques, it's pretty ridiculous keeping up with all these crappy low paying .01 cent click ad's.

 

and your gonny use up all your blocked ads shortly

 

I know it's been mentioned before, but http://adsblacklist.com/ is another great place for tools to find and filter low-paying ads - it allows you to find low paying sites in your niche pretty easily and filter them.

 

Can someone clarify... I thought the top-paying ads were always displayed, is this not true? So why blacklist potentially top-paying ads?

 

I am very disapointed many of my sites are not on that list :-(.

 

That's a myth that someone from Google is putting out there. There are thousands of crappy $0.1 cent ads out there and Google has to put them somewhere. That's the reason your revenue seems to go up and down. I filter ads from my site and my revenue stays consistent between $30-$50 a day. Google reserves the high paying ads for high traffic sites with good ctr.

 

Lets say you have a blog that focuses on sports. Most of your visitors will visit your site because they are looking for sports content. Now, what happens if you see ads like:

free blogs
internet marketing center

A very low percentage would click on those ads, would not you agree ?

Now, what about ads that dispay sports related content but pay less and therefor are not shown on your pages ? Isn´t it likely that those recieve a better ctr than unrelated ads ?

 

Would it not make sense for Google to always but highest paying ads first, as they earn more money off them themselves...?

Possibly true for blogs, but when your ads are all relevant this doesn't really apply.

 

Not really. If that were the case there would be no $0.1 cent ads. I'm sure those are not high paying ads. Google thinks every penny counts and they have no qualms about penny ads but they have to put them somewhere. The Premium publishers will reject those types of ads so where to dump them? On pages like yours and mine.

 

you should also keep in mind that everyone has a limited budget, if the high paying keyword runs out of money for that day it will be replaced by the next in line.. aso.. aso..

 

Section targeting - yay! Thanks spainexpat!!!

 

how do you find out which ones are low paying?

 

Haha, glad to help. In fact, since I made that change my CTR is about 8-10% (from 6%) and CPM is around $30-$50 (from about $20). What a difference eh? Although I've made some other select changes that might've affected it somewhat as well... but meh.

Glad it helped. A little rep wouldn't hurt