Hi Friends. Kindly give me some good suggestions. My client is dealing with e-learning. His budget is very low, its around Rs.250/day. And he need to target US & Canada. 1. Is it a good idea to create 2 separate campaigns Geo targeting to US & Canada or is good to go with one campaign targeting both the countries. if separate campaigns are good then how will i manage the budget? 2. Give me some tips to improve this kind of campaigns like keyword selection & also anything that leads to conversion? And his conversion is phone calls or requesting for his free demo. Thanks & Regards Ramya
1.You will find it useful to separate the campaigns. The budget is extremely low. You are better of saving this money and doing a more meaningful campaign later. You are not like to get a significant number of clicks with this amount of money. 2. As far as keywords are concerned, you first have to establish what it is exactly that you're offering before you can do anything else.