I just had a few questions about some things I am experiencing with my website. First, my site is geared toward the online college niche. When using the adwords tool for researching keywords I selected keywords that are all over $10 CPC. Yet I am only making at most .14 cents a click. Why is this? Does Google not pay advertisers the CPC that is given on the adwords keyword tool? Are click earnings regulated based apon the number of impressions an ad unit gets? And if so how many impressions should I need to get about 50% of the CPC? Is having more than one ad per page causing this problem? Or am I just missing somthing totally an or am I just misinformed about what Google pays advertisers? Finally is there anyway for me to get my site to pay me the CPC that the adwords tool says?
First of all, which tool are you using to determine CPC for the keywords? Is this accurate in the first place?
Hendricius.......... thank you so one should try and only put ads on higher paying keyword pages? and remove others to so that they have a lower number of impressions? So what you are saying is that Google will pay an advertiser more if they have a lower number of impressions and less traffic but a higher CTR lycos........ i used, htt ps:// adwords.google .co lm/select/KeywordToolExternal
Today the ads don't exactly fit your site content. Google collects info about the visitor and show relevant ads according to their interests and not always according to your site content. It is possible that your site attracts visitors with interest in low CPC keywords.
Just by selecting highly paid keywords just doesn't mean that you will be paid highly as well, Google has Smart pricing in place to control all of that high CPC thingy in publishers.