Have you guys come across instances during your KW research in the google adwords tool where a longtail keyword has a cpc of $3-$5 and search volume is 500-1000/month but ad competition is low to none? But when you search the KW in G, it shows many sponsored links for that KW. How much do you guys weigh in the ad competition when deciding on targeting longtail KWs? I'd appreciate any of you gurus to give your input. Thanks!