I'm having this problem. Until 10th of January it was fine, after that earnings decreased a lot. I have more than 50k impressions every day, but earning less than 1$. I can not believe this. My CTR is the worst in the world, under 0,05. What should I do? I have some click, not too much, but some.
Where is your traffic come from? If it is from traffic exchange site, then this is normal If it is natural traffic, then you shall study on your ads placement
Did the 50k impression come from search engine traffic or through social media or regulars? It is hard to give you advise with little information on the kind of traffic you get.
I have this traffic every day, some from search engines, direct traffic and refers. The website is actually a web game, a browser game, but just in Romanian Language.
Alexa data tells me that you have low number of visitors but large number of page views (36) per visitors. I think text ads will not produce better results in your site. Try to use multi-media and large ads. It will be like putting ads on the face for every page views. Ig you lots of regular visitors, you need to also change ads. But the problem is finding large inventories of ads that are suitable two your site. Don't get discouraged, just experiment with adsense and see how that pans out.
I advice you to reserch your traffic structure. Maybe you have some bot traffic.... Look on your traffic parameters in complex. Especially on such paramerter as JS support.
I get much better results with image ads. You may want to try to focus on getting image ads and placing them in full sight. I know that when I added feature content slideshow next to a 250x250 ad that shows image ads, clicks quadrupled.
The click rate seem to be the worst in the world. I just cannot believe it too.. Try to do something about it. Make changes to the ad placement.. Make changes to the ad size too. If you have your traffic coming from traffic exchanges I don't think it will give you good value.. Because these traffic doesnot clickon ads
JaseeNoor Is Right You Should Try With Different Ad Placment And Attract The Visitor With Different Colors And Format 300*250 Works For Me Best