Hi there, New to this forum but thought somebody might be able to help me. My company sells high spec computers ranging anywhere from £400 too £5500 with the average customer spending about £1200. Over the last week I have set up an adwords account with lots of seperate adgroups for each keywords and have received 1000 hits off relevant searches, however not one of these 1000 have bought from the company and I can't for the life of me work out why. I pay 25 pence per click and usually come up on the first page of searches for gaming pcs, custom pcs etc. The website I have been told looks good and the pricing of the products is very competitive and the quality of the products is much better than the competition. All of this has totally confused me as I would of thought at least a few of those 1000 would of bought if not a huge amount. The link is correct and the order process has been tested. Does anyone have any ideas as to why the conversion rate is so poor it is non existent! It is much appreciated. Simon
I've ran into the same problem many times with different sites. It seems that people will just click if it looks interesting but with no intent on actually buying something. It could be that your site is loading to slowly. You may also be targeting keywords that you don't need to. Try using the optimizing campaign feature if you haven't already and see what happens afterwards.
Make sure that your adverts aren't misleading, and that you aren't attracting the wrong type of traffic. Maximising your clickthrough rate is NOT your objective. The perfect advert text would get all of the high quality and none of the low quality traffic. That said, to get no conversions from 1000 clicks is not good. There are a couple of possibilities. 1) Is your conversion tracking working properly? Run a test conversion through to be certain. 2) Are you pushing other forms of communication - e.g. e-mail, phone etc? 3) At the risk of asking a stupid question, is your payment process working correctly? Have you received ANY orders through the internet? Seriously, DON'T TRY THE OPTIMISING CAMPAIGN FEATURE. All it does is to vary (increase) your bids and budgets. This will have no bearing on your conversion rate, at least not a positive one. One more thought - where is your advert appearing? If you are top, trying dropping down a few spots, you'll get less 'casual' clicks.
I see that yours is a highly competitive market, First use negative keywords before making the campaign Live Use seperate campaign for seperate products (For example Gaming pcs should be considered a seperate roduct , Custom PC's should be considered a seperate product and should have a seperate landing page for each which contains if possible comparison with other related sites) Remove the word "Free", "Free Games", "Flash Games" etc (for the gaming pc campaign) Dont use contextual campaigns, unless you figure out how search campaigns works and unless you get conversions from search campaigns, since you are a newb to adwords Gaming PC's mostly would be searched by Teens, who wont have purchasing power. I assume they mostly would click and ad, see the price, recommend the site to their parents., If the kid forgots the site, he would again visit google and click your ad again (which costs money) and come to your site to show the product to his parents. This also delays the ROI So i would recommend adding "Bookmark This Page" in all landing pages , this avoids double clicking of ads.,