Greetings, I recently started working with a client conducting SEO work for them within the mortgage industry. The first phase of the engagement was targeting appropriate terms via title tag changes and the incorporation of fresh content within the site. We are also conducting content syndication, social bookmarking, and directory submissions for the business to help organic SEO. After a month of work, we achieved great increases including 1st page rankings for our key terms that we are targeting within the homepage title tag, including: mortgage quote, best interest rate etc. Needless to say, both the client and I were pleased with our progress. Then recently, our listings have dropped to nowhere. When checking ranks for these terms we are nowhere to be found. We have added alot of pages to the site recently, but have been careful in adding unique content on each page. We are submitting sitemaps and adding both unique HTMl and PDF documents to hopefully retain our status in Google. Our site is www.shoprate.com Any ideas on what may have caused our disappearing act? Its been a week now and I am concerned. I rank #2 for some key terms for my corporate site www.trinityinsight.com(ecommerce consulting and ecommerce consultant) and I experienced something similar to this about three months ago. Is this an algorithm update? PR update? Any insights and feedback is greatly appreciated. Thank you. Craig
I usually see the same thing happen on newer sites. You see a quick jump in the serps then they disappear for a while and slowly move back up.
I am experiencing same thing. But I just made some changes recently and I think it is due to that. My main keywords have gone down. But other keywords are getting higher.
New sites are being boosted in Google during the first days and after that if they don't keep it up with the competition they loose their ranks.
i think you might got penalty due to flooding the keywords on site page. check your footer and you can see that you got the words "mortgage rates" appears in the whole page more than 60 times!! I think that's the reason.