Has anyone here thoroughly used LookSmart's advertising system for PPC advertising? I'm curious as to the main sites that the ads are farmed out to, as I can't seem to pull up a search on the Dogpile/InfoSpace network that pulls any ads from LookSmart. Is the traffic quality (i.e. volume and conversion rate) from LookSmart good enough for general terms, or will only branded terms succeed? I've been searching around a bit, but would like to get some information directly from someone who has used their services before, and can answer at least some of those questions. Thanks a lot!
Thanks, that's a pretty thorough posting. Do you happen to know which specific search engines drove the most traffic from your LookSmart campaign?