***Looks like many keywords CPC are PLUMMETTING!

Discussion in 'AdSense' started by internetuser, Dec 30, 2008.

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  1. #1
    I am curious if any of you guys have noticed this too...

    I have a list of about 50 keywords from various niches and about 1 month ago I recorded the details about each specific KW (volume, CPC, etc)

    So I log into google's adwords tool:

    A month or so later and wow... I look down my updated list and see crap, garbage, junk.

    One keyword of mine (which I was planning to build a whole mini-site around due to the very high search volume and very (very) low comp) went from a 1.75 average CPC to 46 CENTS!

    It lost almost 75% of it's value... It isn't a tickle-me-elmo-type fad keyword, but a steady one with relevance all year.

    What gives?

    Is it an end-of-the-year phenomena or am I lucky enough to just get unlucky?
     
    internetuser, Dec 30, 2008 IP
  2. bmatthews

    bmatthews Active Member

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    #2
    I think its partly the economy and partly the time of year.
     
    bmatthews, Dec 30, 2008 IP
  3. apnits

    apnits Active Member

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    #3
    its your luck.
     
    apnits, Dec 30, 2008 IP
  4. tastysites

    tastysites Well-Known Member

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    #4
    Not knowing your niche, my guess would be just a post-christmas lull.

    ~tasty
     
    tastysites, Dec 30, 2008 IP