Looking for ways to optimize my site

you need to boost your targeted keyword and create as many back link as possible...

 

Well, as you have just started with SEO then you should work for on page that the content ,keywords and the site should be made in such a way that it have a high age rank automatically when crawled by Google.
Then i think you should go for off page which is a task to be done on regular basis..thus I would tell that SEO is a vast job wherein you need to optimize your resources in maximum manner with the clients requirement and fulfilling their needs..

 

when I was a newbie in the SEO field, I used seobook.com and seochat.com and follow their daily tips and tricks
I didn't grasp the entire concept and system for the first few weeks, I just followed every instruction
it would be wiser if you check out and do a bit of backreading on this forum!

all the best