Looking for the best email marketing tools

Discussion in 'General Marketing' started by clix99, Oct 22, 2023.

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  1. #1
    Hi,
    I'm creating a newsletter and I need to achieve the following:
    Embed a form on my site that captures email & name.
    (Google reCaptcha would be great to eliminate bots)

    Every person that submits their details, I'd like to also collect:
    • The country (by IP)
    • The traffic sources (from the utm tags in the URL)
    • The page on our site where their signed in
    • Browser & OS
    These extra details will help me with future segmentation.

    After submission, I will create an automation of a sequence of emails that will be delivered to every new user.
    I'm looking into EmailOctopus (due to their good pricing and reviews)
    But I still haven't found a Saas solution for collecting all the data I described above.
    Can someone please recommend a solution?
    Thanks!
     
    clix99, Oct 22, 2023 IP
  2. hanoidesign

    hanoidesign Well-Known Member

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    #2
    You can put Google Analytics code on the form Confirmation Page then you can have data you need on Analytics report.

    I have self-hosted Interspire marketing and can offer competitive monthly price. PM me if you want.
     
    hanoidesign, Oct 23, 2023 IP
  3. PiliB12

    PiliB12 Greenhorn

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    #3
    a lot of tools nowadays , try to test what you think will be better .
     
    PiliB12, Nov 2, 2023 IP
  4. Ants

    Ants Greenhorn

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    #4
    Hey clix99,

    First off, hats off to you mate, for diving into the world of email marketing and being thorough in your requirements. It makes it easier to reply!

    1. EmailOctopus & reCAPTCHA: Good news! I've looked into EmailOctopus's support for Google reCAPTCHA, and it seems they have a guide on integrating it. So you can seamlessly use both to capture emails and names while also filtering out bots.

      https://help.emailoctopus.com/article/46-protecting-against-bots-using-google-recaptcha

    2. Data Collection:
      • Google Analytics: This free tool can be your best friend (literally) for capturing the details like traffic sources from UTM tags, the page on which users subscribed, and info on their browser & OS. Setting it up is pretty straightforward, even if you're not too tech-savvy.
      • Country from IP: For the country data based on IP addresses, you might want to explore free services like "ipstack".
    3. Bridging Data with EmailOctopus: To synchronize the data you collect from different platforms into EmailOctopus, you might want to look into Zapier. It's a tool that can act as a bridge, helping you integrate and automate data flows between different services.

    4. Automated Email Sequences: EmailOctopus does offer automation capabilities. Depending on the complexity of your sequence, it might be worth double-checking with their documentation or their support team to ensure they align with your requirements.

      https://emailoctopus.com/features/automation
      https://blog.emailoctopus.com/how-to-create-an-automated-email-welcome-series/
    Best of luck with your newsletter project, and feel free to reach out if you have any more questions!
     
    Ants, Nov 3, 2023 IP