Looking for some Guru SEO opinions

I like the site but may I make some suggestion to help you move up in the Google SERPs.

First, all outbound links to other site, apply the “nofollow” attribute. Although you may feel reciprocal linking is a way of obtaining links, Google is busting everyone for it. Your site should be a PR 4 maybe PR5. Ditch this linking concept, it is hurting you. PM me for a better way.

Second, I disagree with the concept of the “nofollow” attribute on any internal links. 2/3rds of your Page Rank comes from the internal pages.

Third, your On-Page SEO has flaws based on poor keyword research. By using Googles’ AdWords Keyword Tool, look up the results for your two primary keyword phrases:

“New Jersey Shore Rentals”
“Jersey Shore Rentals”​

You wind up with the following single words:

• Summer
• Vacation
• House
• Beach
• NJ
• Home
• Real estate
• Houses
• Best
• Condos
• Lodging
• Family
• Realty
• Ocean
• Resorts
• VRBO

Therefore apply them creatively to the primary SEO elements as followed:
Currently

<title>New Jersey Shore Rentals - Beach vacations at the NJ Shore!</title>​

Recommended:

<title>Jersey Shore Rentals : Best New Jersey Summer Vacation Beach Homes - Condos, Houses, Family Lodging, Ocean Resorts – NJ Shore VRBO Rentals</title>​

Currently

<meta name="description" content="Jersey Shore Rentals are a great way to save money on a beach vacation. The perfect rental can be just a few clicks away using our advanced search feature.">​

Recommended:

<meta name="description" content="The Best NJ Shore VRBO Rentals – Find New Jersey Shore Summer Vacation Beach Homes, Condos, Houses, Family Lodging, Ocean Resorts – The perfect rental can be just a few clicks away using our advanced search feature.">​

Currently

<meta name="keywords" content="New Jersey Shore, vacation rental, beach rentals, summer rentals, Jersey Shore Rentals, New Jersey Shore Beach rentals, Jersey Shore Condos, Jersey Shore vrbo, New Jersey vrbo, Jersey Shore Summer Rentals">​

Recommended:

<meta name="keywords" content="Jersey Shore Rentals">​

Currently

<div id="bannertop"><div id="logo"><a href="http://www.njshore-rentals.com" title="Jersey Shore Rentals"><img src="logo2.gif" width="300" height="75" border="0"></img></a></div>​

Recommended:

<div id="bannertop"><div id="logo">
<a href="http://www.njshore-rentals.com" title="New Jersey Shore Rentals">
<img src="logo2.gif" width="300" height="75" border="0" alt” New Jersey Shore Beach Rentals (NJ-VRBO)” title=”Find The Best New Jersey Shore Summer Vacation Beach Homes Rentals”></img></a>
</div></div>​

Currently

<h2>Your on-line NJ Shore Rentals resource!</h2>​

Recommended:

<h1> Your On-line New Jersey Shore Rentals</h1>​

Currently

<h2>Featured New Jersey Beach Rentals:</h2>​

Recommended:

<h2>Featured New Jersey Shore Beach Rentals</h2>​

Last, there is no theme to your Anchor Text in you inbound links. You need to focus the Anchor Text on your selected keyword phrases.

 

According to the Google removal tool, the de-indexed page must return a 404.

If I'm redirecting index.php using a 301, a 404 will not be returned.

Should I still deindex this page? or is the redirect enough?