Hey guys. I'm presententing a paper to my employer, but there are some Google points I'm having problems trying to research. My hope was that some of you guys have either a little information, or can guide me on where to find it. Mind you, I'm not looking for anything concrete, just some basic reference info. For instance. Click through rates: Trying to find click through rates for 1st page. Top of page Middle of page Bottom of page Click through rates for 2nd page Click through rates for 3rd page Also trying to find. IBL's anchor text, is it still important? I read, I think at Matt Cutts, that most website just link to another using either the base url or the Name of the website with the base url, but that anchor text, for instance, "shoestrings" pointing to www dot allaboutshoes dot com isn't going to increase the SERP for allaboutshoes dot com's SERP for "shoestrings" Is this true? Does Googlebombing still work? miserable failure still does. Hope you guys can help, cause I got hundreds of different answers, but I'm looking for something, if not definitive, just a little more realistic. Thanks.