I’d like to get some honest feedback on a Canadian tour website: https://belltours.ca/ The website offers sightseeing, tour packages, guides, transfers and travel services across Canada, with a strong focus on destinations such as Vancouver, Banff, Victoria, Calgary, Whistler, Toronto/Niagara Falls and other Canadian destinations. My main target is the Canadian market, so I’m particularly interested in feedback from people who live in Canada or understand how Canadians search for and choose tour companies online. My question is: What do you think is currently missing or could be improved on this website from an SEO and user-experience point of view if the goal is to attract more Canadian visitors and tour enquiries? I’m especially interested in your thoughts on: Does the website clearly communicate what Bell Tours offers within the first few seconds? Are the destination and tour pages structured in a way that makes sense for Canadian search intent? Are there important Canadian destinations, tour types or search topics that you think should have dedicated content? Does the website look trustworthy enough for someone to enquire or book a tour? Are there any obvious technical/on-page SEO issues you notice? Is anything about the navigation, design, content or calls-to-action making it harder to find information? I’m not looking for a general “the site looks good/bad” opinion. I’d really appreciate specific things you would change if this were your own tourism website targeting customers in Canada. If you’re based in Canada, I’d especially like to know what you would expect to see on a Canadian tour website before contacting or booking with the company.
UX/UI-wise, the site looks solid and professional. That instantly builds trust, as it doesn't look like a cheap MFA site. You seem to have everything covered, from getting a quote to customizing a trip. One thing I noticed was the absence of a search option on the homepage. Is that intentional? Several months ago, we went to Canada to see the Justin Bieber museum in Stratford, Ontario (my teenage daughter really wanted to go), and that whole area is pretty touristy. I'm not sure if it would make sense to design a tour targeting parents with teens (mostly teenage girls) who would enjoy a guided tour related to Justin Bieber and other interesting places in that area.