I am trying to finad a good resource on structing Adword campaigns. I am not looking so much for how to write ad copy etc but more the process of setting business objectives, when to start KW research. Stuff like that. If anyone has anything let me know. Thanks
Strangely enough I'm writing a mini-ebook on this exact subject, not focusing on the 'how to do Adwords' but more focusing on the 'how to approach business development' and relating it to a PPC focused strategy. However, because of all the other projects I have on the go(!), it may be a couple of weeks before it's ready for release. If you're interested, drop me a PM and I'll put you on the 'waiting list' H