Admaven and Adcash are effective for Indian traffic. I used AdMaven as they offer you high CPM and 100% monetization for all GEOS.
Do you own a website with active traffic? I can recommend some of the best ad networks that can significantly boost your revenue. These networks are optimized for high performance and offer competitive rates, ensuring you get the most out of your website traffic. Let me know if you'd like more details on how to maximize your earnings!
PropellerAds, Adsterra, and AdMaven (all mentioned above) are solid starting points for India-specific pop traffic. Worth adding HilltopAds and Clickadu to the testing list too — both have decent India fill rates and competitive CPMs for pop specifically. One thing worth checking beyond the network name: India CPMs vary a lot by city tier and device type. Tier 1 city traffic (Mumbai, Delhi, Bangalore) on mobile typically earns meaningfully more than Tier 2/3 traffic on the same network, so if your audience skews toward smaller cities, don't expect US-tier rates even from networks that advertise "high CPM for India." Testing 2-3 networks with a small traffic split for a week or two usually reveals real differences faster than picking based on advertised rates alone, since actual fill and payout can differ a lot from what's marketed
Hi, If you’re looking specifically for Indian traffic, I would suggest testing a few POP ad networks rather than relying on just one, because CPM can vary a lot depending on your traffic source, device mix, and the quality of your visitors. From my experience, PropellerAds, Adsterra, PopCash, and AdMaven are usually the first ones I would try for India. They have decent coverage for Indian mobile traffic and generally good fill rates. HilltopAds and Clickadu are also worth adding to the test if you have enough volume. Keep in mind that Indian CPMs are very different from tier 1 GEOs, so the results will depend heavily on where your visitors come from. Traffic from cities like Mumbai, Delhi, Bangalore, Hyderabad usually performs better than traffic from smaller regions. Mobile users also tend to have different rates compared to desktop. I would recommend splitting your traffic between 2-3 networks for a week or two and comparing actual RPM/CPM, fill rate, and user experience. Sometimes a network that advertises higher CPM does not always give the best final revenue because of lower fill or weaker conversions. Also make sure the network has good frequency control and anti-aggressive settings, because POP ads can quickly affect user retention if they are too intrusive. Good luck with your testing!
On the first one, yeah, Monetag is basically the publisher side of PropellerAds. They split the brands a while back, so if you're monetizing a site you'd sign up there. On CPM, honestly nobody can give you a number that'll hold for your site. India pop rates swing a lot by device, city, time of day and how many pops per user you allow, and anything someone quotes here is from their traffic, not yours. Better way to find out: put one network on for a full week with frequency capped at one pop per user per day, then check the stats split by device and OS. That's your real baseline. After that, swap in a second network for the same length of time and compare revenue per thousand visitors, not the CPM they advertise, because fill rate matters just as much. Also keep an eye on your bounce rate while pops are running, since aggressive settings can cost you more in lost visitors than the extra CPM brings in.