I have recently started a website and have started looking at marketing it. I am going through Google directly for my Adwords build and PPC. I also started with Microsoft AdCenter. I am paying about $11 per click on Adwords (the Microsoft ads haven't gone live yet). My quality score averages about 2/10. Also, I am getting about 11 unique visitors to my website per day of advertising (Monday-Friday). Ultimately, I would like to reduce my cost per click, raise my quality score, and get better placement on natural results and maps pages. I just don't think I have the time to spend on doing everything when I really don't know what I am doing, and I can spend my time doing other things to become more profitable in my own practice. I have spoke with Orange Soda and ReachLocal. Orange Soda quoted me around $2,000 per month to be competitive on PPC, $500 per month for SEO, and $200 per month for map optimization on Google. ReachLocal quoted me around $3,000 per month for a competitive placement on PPC and $1,700 for their ReachCast program (some social network SEO type thing). I have heard good and bad about both companies. If there is another company that I should look at, let me know. I am willing to pay, but want to make sure I am paying for someone that will produce results. What I don't want is to sign a contract after hearing a bunch of promises (like I have heard so far), and get either low or no results. But, who does want to pay money and getting nothing out of it? Also, if anyone knows a good company that has produced some good results for attorneys, let me know.
Why don'g you try the list of members of your lawyers forums, or bar council of your region. There you will get lot of information to use.
you might just want to hire a reliable inhouse marketing person and do it yourself... if that doesnt work there are online services that will help you and/or teach you how.. i just joined My Tool Biz sorry for the link drop... and they got a lot of training videos for marketing... well let me know if that helps... @domainloco.net > can i be of any help? I am a systems and web developer as well as an ebusiness consultant from the philippines... you might want to consider outsourcing too hehe... hit me up for anything