Looking for ideas for cool Spring freebie for writing business

Discussion in 'Copywriting' started by EspressoChick, Feb 12, 2009.

  1. #1
    Hello :)

    Okay, on the encouragement of the DP folks I wrote a freebie e-book (thanks Jenn!) and I want to write another freebie for Spring. So I'm trying to come up with good ideas for a cool freebie. Any ideas/suggestions? Anything people really wouldn't want to see?

    I'd also be curious to hear stories about how freebie e-books have been successful for your writing business. Like I know people are downloading it but I haven't heard many comments about mine. What comments have people heard about their freebies after offering them?

    :) Abby
     
    EspressoChick, Feb 12, 2009 IP
  2. Y.L. Prinzel

    Y.L. Prinzel Peon

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    #2
    Well, it may sound hack at this point, but what about an e-book about beefing up content to help make sales during a recession? Teaching web copywriters and/or businesses how to write copy that sells during an economic downturn? How to find the intrinsic value of a product and promote it.

    I'm just a dabbler in copywriting, so I don't know if it's already common knowledge among real copywriters, but I can't say that I've actually seen much of it out there.
     
    Y.L. Prinzel, Feb 12, 2009 IP
  3. jhmattern

    jhmattern Illustrious Member

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    #3
    I have a free e-book partially completed regarding writing through the recession. I basically put it on hold because I felt like it was being over-done already. But if you can come up with a new spin on it, go for it. It's certainly on people's minds.

    Personally, I'm leaning more towards wanting to write a few marketing white papers to promote my writing services as opposed to just e-books more or less targeting other writers. You may want to try that. They're as much persuasive as informational / educational. For example, I'm planning to do one related to the value of working with professional writers over those charging rock-bottom rates (and I'll be interviewing both top and relatively new content sites which do pay for pro writers to offer case studies on the differences they really make). Basically, tailor it to your specific market. Think about the problems your clients face, and then turn it into a paper (5 - 10 pages is decent) where you address that problem, offer a basic solution, and then close with a pitch for your specific services to carry out that basic solution.

    No matter what you do, I'd say the most important thing is keeping it directed at prospective clients rather than colleagues right now.
     
    jhmattern, Feb 12, 2009 IP