Hey folks, I'm just beginning an SEO/PPC campaign and I'd really like to sink my teeth into an actual tome. I realize this is a really dynamic topic with a lot of "opinion" involved regarding some issues but is there any source published in the last year or so that's considered authoritative by the community? Thanks.
Some of the best seo sites that also offer great tutorials/books include: www.seobook.com www.seomoz.org Both of those websites are packed full of helpful tips. I believe they both offer seo books as well. I'm not sure if they are ebooks or hardcopy though.