Hi all Its about 5 weeks until our launch (18/6) and we are now working on finalising the pricing structure for the Run Of Network ads and are looking for some input from DigitalPoint members. Our network offers text and banner ads (in various sizes). Pricing of RON ads will be based on the PPC model. Pricing differs depending on a few attributes such as the ad format, the ad rating and any targeting options you select (geo and/or vertical targeting). When determining our pricing structure we consider a few factors such as competitors, market demand etc... The feedback I am looking for really is more around banner RON ads. We have been able to put together a pricing structure for text ads because they are more common, but CPC banner ads are not so. I have thought about this in my head but I really need some input because after all it's potential customers like you who will be spending your hard earned advertising dollar. The main question I have asked myself and some of my thinking... below. Should banner ads attract a higher price than a text ad? If you consider the fact that a banner generally takes up more real estate than a text ad then YES they should attract a higher price. Therefore is it fair to assume the base price of a click should be determined by how much real estate the ad takes up? The flip side of the coin is... why not price the banners the same as a text ad because banners usually attract a higher CTR therefore bringing in more earnings for the publisher. Lets say for example we charge an advertiser 1c for a click on a normal RON text ad with no targeting. Should we charge more for a banner ad or the same? If the decision is made that banners attract a higher price then a text ad... then how much more? (Obviously dependant on the size of the banner) Any feedback/ideas would be appreciated and will go a long way towards helping us price our RON ad service.
um, isn't there any bidding mechanism? Let the market determine the price naturally. I feel that's the best approach.
Our network is not based on keyword bidding, we want to differentiate our service witht he likes of Adwords etc. Prices will differ depending on your targeting options etc however.
yeah wat abt geographical based ads... i am from India.. and Exoclick didn't go good for me.. so only i need to confirm..
We will be paying publishers 75% commission so you will make 75% of what the advertiser paid for the clicks. The commisson will vary depending on what the advertiser has selected for his campaign. For example targeting to a geographical region and/or a vertical. At the end of the day it doesn't matter what country YOU the publisher are from, its what the advertiser pays for the ads. We are finalising our run of network pricing structure at the moment, which we hope to have sorted this week. Towards the end of the week we will be sending out another pre-release newsletter with details of the run of network ad structure and pricing etc... If you are already not it is worth signing up to the pre-launch newsletter at www.adtoll.com
We have finalised the pricing and details of our Run of Network offering. This was communicated in our latest pre-launch newsletter which was sent out today. If you would like a copy of it please PM me your e-mail address and I will e-mail it over. Please also indicate if you would like to become a subscriber to our pre-launch newsletter, if so I will add you to the list.
Ruby, can you explain what your Unique Value Proposition is? I'm sure you have one. I mean, if I was a newbie and looking at running banner ads or text link ads, there are lots of these types of services out there, why should I use AdToll in preference to them?
There are other networks out there but they do all have differences, including ours. Some differences make up part of the UVP... some of those include: 75% commissions - this is, from what we have seen, the highest in the industry. Most networks offer between 50-65% and some networks are not even transparent enough to disclose what the commission is. Transparency = trust. Superior service - from our research, one of the main flaws in ad networks was the serious lack of customer service and support. Being an Australian based company one of our priorities is service. In Australia the general consensus is that the customer is ALWAYS right, which means service is of utmost importance. Again being transparent is important so every customer of ours will be assigned an Account Manager who they can deal with on a personal level. The Account Manager can help with a range of things such as ad placement, writing ads etc etc Text and Banner Ad Formats – we are not limited to only text ads or only banner ads. A publisher can create multiple ad groups on their sites of different ad formats. On the flip side Advertisers can then book ads on those ad groups. Publisher Payouts – publishers have a range of payout methods (including PayPal) with low minimums including a NO MINIMUM payout directly to their AdToll credit account. Targeted RON ads – advertisers can book RON ads and have the ability to target to geo-graphic regions and/or categories/verticals. At the end of the day the beauty is anyone can give us a go and decide for themselves if they intend on using us in the long term. We do believe in this industry that service is one of the biggest customer satisfaction factors so we will be doing everything we can to provide the best service possible.
A very comprehensive answer Ruby, I admire your passion. Sounds like you will do well. Customer satisfaction is one thing that many places should focus more on.
We do believe customer service to be one of the major factors in our success and I hope we can deliver on that. If anyone has any further questions please ask.
Hi, i was looking forward to set up a new account with ADTOLL but before i need to know few things about RON Campaigning in ADTOLL like whats the CPC and daily cap for AUS/NZ Traffic? Hoping needful ASAP!
when i use to put adtool ads on my sites the rates were a lot low like 0,02 $ per click, i think adengage & miva run of network ads are a lot better
CPC depends on traffic, and that is not unlike every other network. You should definitely try our PicText ads, with our new enhancements the delivery is improved in terms of quantity, quality, relevancy and CPC. bava_seo, we do have AU/NZ traffic, please speak with your account manager on the best formats to choose.