I quit my job recently when I found out I could make a million dollars in a couple of days with no previous internet marketing knowledge. I'm kidding about the money thing, but not about quitting my job. So far, I've created a product which I think serves a great niche. Since I'm new to this whole thing, I don't know a lot about how things work. That could be a good thing. I'm offering 75% commission, and excellent customer service. I wanted to get some feedback and advice from you all, who have been doing this for a while. Like I said, I'm totally new. I think I fell into the thinking of a lot of people that this is easy income. I soon found out that wasn't the case, but I also found out I had a passion for creating these kinds of products. Since quitting my job, I've been working 18-hour days on this product, and loving every minute of it. It really is freedom. Anyway, that's where I am now. I'm a new guy, with a great product, hoping to find affiliates and finally make some money so that I can work on this stuff all of the time. The product has been in the clickbank marketplace now for several days, with no sales. Its starting to get frustrating. I'd love to get some sort of reassurance from any of you, but be honest. If I'm an idiot, let me know....I can take it. Thanks.
I like it so far, but am still looking. I'm not crazy about the facebook link though. And, your marketplace blurb reads 50% one place and 75% in another. John
Thanks John! I was wondering about the facebook link. Can I ask why that might be bad? The percentage is 75%, it should update soon. I switched from 75% to 50% and back again. I haven't sold any right now, so I figure I'd give more if I could just to start getting some sales. I'm really curious to know is not making any money at all after a week is normal. Any insights?
I'm going to throw a lot of feedback out here so, take it for what its worth. - who is your target audience? People who make a living public speaking? If so, they likely don't need your book. perhaps go after the corporate market. i think sales people could be good but you need to refine your message. - the product name is confusing. Not ownable, not memorable, hard to say. Nobody uses the term "Audio Visual" any more. Try some new names around public speaking or sales pitches or something. - the first product box has a retro feel, which could be cool, the other product box does not. It's a disconnect. Make them feel like a unit. - i think the sales page has promise. Its not terrible looking. I think having right rail with sales copy disrupts the flow. - You have lot of font colors going on. - I'd add some buttons for purchase not just links - Facebook link is bad because you have 13 friends. Looks terrible. Besides, you built a profile for your product. Create a Facebook page if anything. Make it a place where you can share tips and let others chat about sales pitches, speaking, etc. I'd argue that you shouldn't put either on your page ever. Its a distraction and a leak on your sales flow. People go there and its "bye bye". Overall you problem is positioning, not so much design. You need to rethink the target and how you market this thing. On another note. You seem passionate about what you are doing and that will take you a long way in this game...
Great Feedback! I really appreciate it! As far as my target audience goes, I may have been thinking too big. I had imagined professionals like doctors or lawyers that are regularly asked to speak at conferences, keynote speakers, and even professors. Do you think I should narrow it down? My background is in corporate AV, and I've worked with hundreds of speakers. So, the product is based off of all my experience with what works, and what doesn't in relation to the AV side of presentations. From my experience, the hungry market here are those aspiring public speakers that want to be the next Tony Robbins or Jack Canfield. That's who I'm really going for here. I have a good friend that speaks on this very topic. Usually, he is asked to speak for groups of life coaches and that type of thing. We've discussed working together on selling the product. I really do believe that this is a promising market. There is a niche of people who desperately want to be professional speakers, and they want to know how to succeed. These are the people I feel I can truly help. I'm definately going to implement some of your suggestions. Again, I really appreciate it. I would love to find someone to handle the IM part of things so that I could focus on product development and creation. Is this something people do? Any chance of finding a partner for this sort of thing, or is it every man/woman for him/herself?
As big as the market may feel to you, targeting people that want to make a living seems like a small niche to me. I think you are on to something here though. I do think there is a market about creating presentations that will help people become more powerful sales people allowing them to sell "anything" (ideas, products, services) to "anyone" (your boss, your client, prospects, etc)... you need to make it more mass appeal. Perhaps tweak this one that you can sell to people that want to get into the industry and rework it for more "every day " use... Still confused about calling this AV. I've been in the corporate world a long time and have never used this term...
I agree about making it more mass appeal. I was thinking about making separate versions for each area. For example, one for professional speakers, one for corporate salespeople, and so on. Sort of segregate each group, but keep it all in line with the AV viewpoint. What do you think? I'm curious to know what you call AV. Maybe we're talking about two different things. I've heard the term production services, or rental and staging. Maybe that's my problem, I'm calling it Audiovisual, when the world calls it something else. How cool would it be if I changed that one word and the money started pouring in? I'd owe you big time!
Are you in the US? In my experience, its speaking, public speaking, presentations, sales pitches. AV goes back to when I was in school when someone from the AV dept would roll in an overhead projector or something. Its way dated IMO. Public Speaking is likely the best term IMO. tailoring your message to your target is always a good idea. The bigger question is it worth it? Best of luck... PS. While you are tweaking your product you might consider becoming an affiliate so you learn the ropes a bit...
Ah, gotcha. I think our difference in terminology reflects the reason I believe this is a great product. Public Speakers often concentrate so much on the skills related to public speaking like eye contact, or voice projection, or powerpoint design...they overlook the importance of the Audiovisual elements of their presentation. When I say "AV", I'm talking about the projectors, screens, audio system, lighting, and all the other equipment and accessories that speakers use to convey their message. I've seen speaker after speaker make common mistakes like walking in front of an audio speaker with a microphone, or forget to embed the video into their powerpoint. Its knowing things like this that can really improve the effectiveness and impact of a presentation. But I know AV techs, they're similar to the IT guy for a company that makes fun of an employee for not knowing what's wrong with the computer. So, its almost like this valuable way to improve presentations is being kept from speakers. There's a lot of public speaking courses out there, but few mention the AV aspect of things. I know what you mean about the AV nerd in school. That was me for the past four years. But instead of AV carts, we brought the gear in on semi trucks.