Hi everyone! As a new member to the website I would really appreciate your advice. I have an online store with thousands of fashion products, however the issue I'm dealing with, like most people in the world, is increasing my conversions. I'm currently using google adwords, but my campaigns never seem to be effective or efficient. I'm done a direct mail-campaign in my area but no conversions were created. I've recently had my website added to the shopping directory of a large fashion magazine. So I might pursue other magazines for such links to increase my pagerank and at the same time increase my organic referrals... or I might focus my efforts on building a network of affiliates whether they be blogs or online stores (as I have an affiliate program on my store that can handle this). Essentially I am tired of pay-per-click and interested in pay-per-conversion. What would you suggest I do to increase my conversion rate without using a 3rd party? (trying to leave this as open as possible)
Who cares about his conversion rate? What you want is more sales and to pay only when a sale is made. Start an affiliate program or join one.