Hi I am sending several offers to 2000-3000 subscribers but cant produce a lot of sales Where should i look to accomplish sales with email marketing? Please advise
Hello, Alot depends on this question. It depends where in the funnel your customer is falling off to begin with. It could be your subject line, your copy, your offer, your segmentation. The variables are many. Your customers are not obligated to buy from you, however, you are obligated to EARN their business. So, with that said the best place to look to accomplish this is in your ESP analytics. I hope this helps
How did you generate the list? maybe the list is dead? What is your copy writing like? Are you sending the wrong offer to the wrong list?
Based on what others already mentioned, you would want to segment the list and create tailored email campaigns for each, even through in A/B testing
As mentioned, we don't know the state of your list. Personally, I use scrapebox to generate targeted lists. However, if you are low in cash, there are always websites like 'the yellow pages' where a lot of the target email addresses are waiting to be taken.
You should first work on clearing up your list, remove all invalid emails and check if you are sending messages only to valid and existing addresses. Also, try to segment your list a bit before you actually start sending emails, see if there are some criteria on which you could divide your leads, and change your message a bit. If you want to drive more sales through this, you need to understand the needs of your audience and try to catch their attention with your content and subject line.