Hi all I may be perfoming a few SEO tasks in the near future, but am looking to cover myself in the event that it does not turn out as expected, could somebody point me in the direction of a solid disclaimer for search engine optimisation work?
I think its better to offer a realistic statement, rather than sticking a star by what you say and putting a massive disclaimer at the bottom. If you do this what will happen is either the client does not read the disclaimer or does and is put off. Either way you end up with an unhappy client which is not good PR for you. For example: Let us improve your site so that it has the potential to rank highly in Google. Rather than: We guarantee number 1 ranking on Google.