Looking to spend some money and launch our first ever AdWords marketing campaign for www.StocksonWallStreet.net As a result we need some help and advice on the best ways to use AdWords for the greatest benefits and to get the maximum value out of our investment. If you can give us any advice or tips that would be great. Stocks on Wall Street is a fast growing, popular financial/stock blog.
Just wrote this for previous thread., i think its the answer for your question as well. Right Audience + Right Keywords + Right Ad Copy + Perfect Bid + Right Landing page === High CTR + Less CPC + Good Convert Rate .
Absolutely Right. Before this, just understand your audience. Try finding out what your audience is looking for.
Hi - A few technical bits of advice: * Create separate Search and Display campaigns. * Create separate Desktop and Mobile campaigns. * Create campaigns with a country-specific focus (don't advertise worldwide even with a worldwide product). * Create campaigns with a language-specific focus. I'm guessing this is English in your case. * Create tightly themed ad groups with no more than 10 keywords as a rule of thumb. * Start with Exact match keywords if you're new to AdWords. You can expand to Phrase and/or Modified Broad after that. Don't go in with Broad match keywords from the outset. * Write ad copy that's relevant to each ad group. Don't use the same ad copy across the board. * Send people to the most relevant landing page on your website. This doesn't have to be the homepage. Good luck! Happy to help if you spend $5k+ a month.