Looking beyond PPC & how to optimize ad dollars PPC (pay per click) advertising has become an incredibly popular form of online advertising in the past four years. However, there are many downsides to PPC. The main problem with PPC is that while people may be interested in the type of product you’re offering they may not be necessarily interested in your specific offer. For example, if you want to advertise window blinds you could put up a Google adwords ad for “window blinds†“white window blinds†etc. However, the problem is when someone searches for those keywords they will probably want to comparison shop before they buy to find the best deal or the highest quality, etc. You can read the rest my blog: www.iamned.com or http://iamned.com/blog/2007/08/23/why-you-should-avoid-ppc-how-to-optimize-ad-dollars/ I explain a method of of using your ad dollars effectively