I realize most surfers don't use "inverted commas". However, I'm wondering if people here ever have a look at the competition for their key-phrases within inverted commas, and whether they believe it is an important factor when looking for keywords/phrases. In other words, do you think Google awards some points for having a phrase in the exact order it is typed, even when inverted commas are not used? I'll give you an example: (these are not real world figures) keyword phrase one (without inverted commas)- 200,000 results "keyword phrase one" - 88 results keyword phrase two (without inverted commas) - 50,000 results "keyword phrase two" - 2200 results So in the case above, would you be more inclined to target keyword phrase one because the competition is so low when typed within inverted commas, or keyword phrase two, because of the lower competition without inverted commas. I hope this makes sense. Thanks for any replies.
To be honest, I'm one of those people who actually uses inverted commas in my searches every single day. If I'm searching for something quite common, e.g. a brand or a product I will not use inverted commas. But if I'm looking for something specific and I don't expect it to have a website of its own then I will use inverted commas.
I don't use inverted commas and this is nor the best way to search nor the best way to check competition for a keyword. I use allintitle:keyword for checking competition of a keyword.