Hi I have a campaign running but after dominating the niche for several months even with strong competition I have noticed this last week my CPC is going up quite a bit per click. I have seperated the keywords and I have on average an 11% click through rate which has remained steady, however now my budget is eating into my profits and I am wondering what else I can do as I am unable to change the landing page of the site as its white label. Cheers Carl
Hmm. So you can work to create more better Ads variation including your maximum of targeted keywords with convertible terms (like buy, free, offer, discount). What else you can do is Geo target ads placement. Explore the best region for your products/services and place your ads on their regional searches. Hope this will work more better.
Optimise your quality score untill it's "great". If it already is, you can search for more keywords. If you've done both of those things, you will have to reduce your spending to a profitable level and take the decrease in profits.
I am trying more and more keywords for that campaign but I am aware that some keywords in the past have not brought in any sales and so I don't want to reduce profits further. Cheers for the responses so far. I have upped my spending and price on some adgroups to see if positional changes in the weaker groups will help drive a few extra sales a day as one adgroup has a lower average position. Once I have experimented a little more I will report back.
I don't have to, I could create my own landing page and then forward on but the white label site is already a comparison site so would lose people along the way. I plan on creating a similar site with an IFrame to allow me to adapt the page so google loves it but I can only run one advert at once for the keywords so "if it isn't (totally) broke, don't fix it"