Hey all: "The long tail" is a phrase that has been buzzed into our consciousness by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail, is an "impact book" -- the most important book in years. Read it. The digital era turns the tables on traditional thinking about supply and demand. .. That is the world of infinite niches. As a small business person, it is your world. You both live in it and you market to it. The Long Tail describes the "three driving forces" that you must understand to master it... #1) Tools Of Production Hardware and software put product creation into the hands of everyone... #2) The Internet Aggregators Aggregators pull "products" together, one offer all in one spot. For example, iTunes aggregates music, one offer to consumers. Google AdSense pulls publishers together, on offer to advertisers.. #3) Filtering Software That Connects Supply And Demand This enables consumers to find those high-quality, produced(#1)-and-aggregated(#2) niche products... Listen to this rare opportunity (35 minutes) as one of the most important e-business thinkers today expounds upon the future of small business and how you can position yourself, not merely to meet what is coming, but to defeat multi-nationals by mastering your particular niche. Please comment on the interview. KJ