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Long tail keywords or short keyword? and why? For beginners

Discussion in 'Search Engine Optimization' started by jerryrussell, Aug 21, 2019.

  1. #1
    As you might already know that Google prefers long-tail keywords over short keyword but you may not know the reason behind it.
    Here I will give you an example of why long-tail keywords are more preferred over short keywords.
    Take example,
    If you want to learn to make french fries at home,
    You'll always search "How to make homemade french fries or How to make french fries at home" (Long-tail keyword)
    and probably will not search "homemade french fries" (short keyword).
    As you can see, in this example how the long-tail keyword is more focused and specific about what user needs. And the short keyword is just a name of french fries made at home, user intentions here are not clear to the google.
    As Google is now focusing more user intention to give more advanced and focused results so longtail keywords are preferred.
    SEMrush
     
    jerryrussell, Aug 21, 2019 IP
    qwikad.com likes this.
    SEMrush
  2. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #2
    People speak their search phrases more often now (as opposed to typing them) and it will only become more predominant. So, yes, long tail keywords / phrases is the way to go.
     
    qwikad.com, Aug 21, 2019 IP
    JEET likes this.
  3. mrb1129

    mrb1129 Well-Known Member

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    #3
    Google doesn't prefer anything. Its just that every short kw has a very steep competition compared to long tail keywords, so they are easier to rank. And also long tail kw's reflects the actual page intent so its easy for Google to direct the users searching for it, to it.
     
    mrb1129, Aug 21, 2019 IP
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  4. dcristo

    dcristo Illustrious Member

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    #4
    Long tail keywords get less search volume but will generate the bulk of your traffic.
     
    dcristo, Aug 21, 2019 IP
  5. Duyen Nguyen

    Duyen Nguyen Greenhorn

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    #5
    Long tail keywords will be better because its KD is lower than short tail keywords. This means you will be able to rank top these keywords easier than short tail key words.
     
    Duyen Nguyen, Aug 29, 2019 IP
  6. ellenwilson718

    ellenwilson718 Peon

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    #6
    Long tial keywords are better for beginners because long tail keywords are easy to rank
     
    ellenwilson718, Aug 29, 2019 IP
  7. Robert David

    Robert David Greenhorn

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    #7
    Basically short tail keyword are the specific keyword and long tail keyword has no so much searches in a month or week so this long tail keyword is easy to rank for beginners
     
    Robert David, Sep 2, 2019 IP
  8. seocorporation

    seocorporation Active Member

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    #8
    You are right.
    As qwuikad said, now with the increasing trends of voice search long tail keywords are increasingly becoming mainstream.

    From my experience, I can say that long tail keywords can drive 80% of the search traffic. so instead of obsessing about keywords, one should obsess about the users and being relevant to them and google will love you automatically.
    Modern search engines focus on topics, not on single keywords. If you want to get high rankings for a particular keyword, you must make sure that your whole website is relevant to the topic of that keyword.
     
    seocorporation, Oct 1, 2019 IP
    JEET likes this.
  9. dienelkathil

    dienelkathil Banned

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    #9
    Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you gradually to get more traffic and to be found by new and motivated audiences.
     
    dienelkathil, Oct 8, 2019 IP
  10. nowroz

    nowroz Peon

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    #10
    I think it will be good as beginner
     
    nowroz, Oct 29, 2019 IP
  11. KylieSweet

    KylieSweet Well-Known Member

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    #11
    Short keywords are usually competitive and broad that's why long tail keyword phrase would be the best way to target your specific audience in the field.
     
    KylieSweet, Oct 29, 2019 IP
  12. JEET

    JEET Notable Member

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    #12
    @qwikad.com
    Thanks for that info. I don't use mobile phone too much, not for web browsing at all. Your info was useful :)
     
    JEET, Oct 30, 2019 IP