Hi everybody I prepared a list of some 1.000 keywords to be further filtered and reduced. I have some long tail keywords that have good Global Monthly Searches figures. If I extend some of these keywords I guess they become even more selective. The point is that if I check with Keywoord Tool, these new keywords have none or very few Monthly searches values. For instance: "black white photography" GMS: 90500 I extend this to "black white photography for sale" GMS: 0 Is it worth to include such keywords in my list? Will they make my ad significantly more selective? If yes, how will CPC be affected? Thanks to all Fabio
Hi fabthi, I mean for e.g. somebody is bidding on a phrase keyword "online radio" (bid amount $0.25) and I am bidding on "five online radio" (bid amount $0.15). If somebody searches with the exact keyword "five online radio", which ad will be displayed with priority ?
Google tends to take bid amount over match relevance - so in this scenario my guess is that "online radio" will actually be the keyword triggering the ad. My advice is to stack your keyword matching to make sure the exacts get called first (and generally these convert better, and if they don't you should be making them negative anyway) online radio (broad) - $0.10 "online radio" (phrase) - $0.20 "five online radio" (phrase) - $0.25 [five online radio] (exact) - $0.30 You can query farm your phrase match terms for other exact matches as well to bid individually on them.
Thanks buddy, much appreciated... But, tbh, I am not very convinced.. As you mentioned, the exacts get called first, does the bid amount also matters there ? i.e., if the exact keyword bid amount is less, then phrase match keyword with higher bid comes on top ?
So to clarify - if a search query matches more than 1 of your keywords then Google will look at the bid, and why wouldn't they? They would make more money by giving the click to the higher paying keyword.
If you are going to add something like "Sale"," Buy", "Find" then you should use these type of actions in Ads not in keywords.For this you have to make dynamic ads.Which is quite useful and effective way of getting conversions.
Hi MrChuckTaylor, I am not 100% agree with that. Then what is the point in Google highlighting the quality score ? ? They wants to be more accurate and perfect with their results, even in paid search results..
Just to add to the mentioned strategy: Once you've added the Phrase-match (and perhaps even Broad/ modified Broad) keywords, you may be able to analyze the search terms those keywords trigger. ("See search terms" feature on AdWords' Keywords tab, or from your logs) You can then sum up search expressions' performance using text tools like http://textalyser.net/ Then add the worst performing expressions as negative keywords (wait for statistically significant results), increase bids for the existing Exact-match keywords and add the missing "good" search expressions as keywords. Also split your ad groups to better fit the search queries that your new ads are triggering. As for bids, quality score etc: Google strives to maximize the value they can get for their impressions. Higher CTR for you means higher chances to monetize the impression for Google. Therefore Quality Score ~ Bid * CTR * (min. relevance factors) Good luck