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Long sales copy versus short sales copy.

Discussion in 'General Business' started by newsguy, Nov 19, 2004.

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  1. #1
    I am a believer in long sales copy. The long sales copy I've used on my site has worked much better at converting visitors than the short sales copy. But then I have a higher ticket sales item ($99).

    I'm starting to see, though, sales copy that goes beyond the description "long"--ENORMOUS would be a better world, or NEVER-ENDING.

    Honestly, I -never- read all of that copy and almost always get bored and leave the site.

    Does this super-ultra-long copy work for anybody?
     
    newsguy, Nov 19, 2004 IP