Do those of you with review style landing pages with 3-4 products find long reviews have a better ctr and conversions or short to get them onto the vendor site more quickly?
Good question. I would think shorter reviews would be better. However, it might also depend on the context in which you are giving a review. I know I review some products on my blog, and then in that case, I would think that the reader would want a more in depth look at the product being reviewed. However, if you are doing PPC landing page stuff, it might be better to have a short bullet-point review to get people to the vendor more quickly. I'm just throwing ideas out there. Unfortunately, I haven't been able to really test this.
It depends on the products you promote. Some prefer to long reviews and has been proven effective in conversion rate.