Long Page Sales Letter OR Standard Multi-Page Web Design

Discussion in 'General Marketing' started by Linerider, Oct 18, 2012.

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  1. #1
    Has anyone got any experience split testing between long page sales letter versus standard multi page websites? In your experience, which perform better for selling an e-book?

    I'm not looking for pie in the sky opinion, rumours and hearsay. I want to hear from people who have actually tested this.
     
    Last edited: Oct 18, 2012
    Linerider, Oct 18, 2012 IP
  2. TheWordMan

    TheWordMan Peon

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    #2
    I have not tested, but I can tell you that the long "hype" sales letters are not converting like they used to. People can see through the hype. They want real facts and a to the point sales pitch.
     
    TheWordMan, Oct 18, 2012 IP
  3. JeremiahSay

    JeremiahSay Peon

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    #3
    Nowadays, clickbank use to have lots of high converting sales-page with only 1 video. Maybe that's something you can try too .
     
    JeremiahSay, Oct 19, 2012 IP
  4. Linerider

    Linerider Member

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    #4
    Thanks for your feedback.
     
    Last edited: Oct 19, 2012
    Linerider, Oct 19, 2012 IP
  5. FPForum

    FPForum Notable Member

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    #5
    I also think you are better going with a good standard type of site. The long page sale pitches have gotten worn out over the last few years. I would still try to keep some of the same characteristics in there (yellow highlights over text, videos, testimonials..etc)
     
    FPForum, Oct 23, 2012 IP