Hello everyone? Please tell us what makes you more comfortable and what works for you. As a buyer, do you like reading long sales copies As a vendor, which one brings in more sales (Long or short or both) Thanks for your ideas
Both can work, as long as the longer is not using filler and it becomes tedious and scattered. When you have a targeted visitor, they will not notice the length if the copy is gripping; they will burn right through it, and it will not be an issue to them. Looking at it from an uninterested perspective is difficult, because you may think it's too much, when it fact it isn't even an issue to the buyer who is hungry for a solution.
I have heard that most marketers use 80% less sales copy than necessary, that is, they don't write enough copy. I believe that it is good to write compelling copy, but not too wordy. If you bore the user to death, what chance is he/she going to be interested enough to hit that 'buy now' button? In the end, it all comes down to 'test, test, test'
I feel like my tests have shown that fairly long copy is best. However, it needs to be good copy, and formatted in a way that if people scroll through it and only read pieces, it still gets the points across. If you have short copy, make a video to deliver the info.
the sales copy should be as long as it needs to get the message across, however it is a documeted statistic that longer sales copies out perform shorter ones. a long sales copy doesnt have to be boring and shouldnt feel long at all, keep the user reading and interested and you will make them do what you want them to do.
I often wonder, though, how long is long? I mean, I see some pages where the text seems to scroll down forever, and really, I end up missing the point halfway down, which might have some real key info that I just scan over. I do know that bullet points work. Place these towards the beginning, and right before the buy button.
The story should be neither short (buyers won't trust), neither long, they will lose focus. However, this depends on the topic, as for example in games you don't need long stories, the user want to start playing. Where in medications, for example, you need to have more text to keep the reader interested, because he/she are looking for that.
Recently I have been surfing on Sweeva. It is a manual traffic exchange where viewers rate your website and talk about it in a comment box while it is being displayed. Most of the surfers there see to prefer splash pages over lengthy salespages. Their reasoning: if you have 10-15 seconds to view a page in a traffic exchange, you need to outline your key points. I also believe that most targeted customers to your site are also turned off by large salespages because they just flat out look like a scam. The only way to tell really is to track your results. Market the same product using both types of sales pages & compare your results.
It depends on the market. Simply go to www.cb-analytics.com and check out your competitors. Are their sales pages long or short? What are the techniques they are using? There's no need to "reinvent the wheel", but you can always improve it.
well said. The truth is if you have a good copy and it seems long, it only seems long if your reading it as words and not listening to it. (if that makes sense) An interested buyer will read through it as if it was a good story in their favorite book. That's of course, if you have a good copy. Super Vendor AAWWWWAAAAYYYYYYYYYYYYYYY!
Really depends on the content and the reader. some niches have interested people who will read every last drop...but it needs to be good and relevant copy
Copy should be long enough, and no longer. Don't aim to have tons of copy just because you've read long copy converts better... have long copy because it needs to be long to properly and effectively sell your product. Long copy works better because the sales pitch is more thorough and complete. Think of when you buy a car. Would you buy if the agent said to you, "It's black, fast, and $10,000". Probably not... But you would buy after spending 30 minutes talking over the various options, insurance, payment plans and so on, right? This is the "real-world" example of long vs short copy. The "long copy" is long enough to tell the you everything you need to know about the car before purchasing, but not any longer (if the agent started waffling on about his ex-wife, you'd probably get bored and leave. That's when copy is too long...)
Yes, it depends a lot on the market - a few years ago if you were to look at any copywriting course it would say long, long, long, well written copy was the way to go. Although if you have a look now at any of the top products you will find that they have video presentations more and more - the web is changing....
Very true. Many weight loss products now have entirely video sales pitches, and IM/MMO is the same. Maybe it's because it feels more interactive, more personal (because you can hear their voice), and because you are forced to watch the whole thing in order to find out what you're getting and how much it costs (often the biggest questions a lead has). And that means you HAVE to sit through the warm up pre-sell ... which has got to be good for conversions. Coupled with an exit popup to squeeze or offer them a text based sales page to catch people who don't want to watch a video, of course. Hmmm.. maybe I might give this a go on a few of my products...
Hmmm....videos....Its time to try this I think...maybe with videos you can have a shorter snappy sales copy?
It's not always about the length of a sales copy it's about how well it sells... If it has been written by a professional copywriter .. I definitely find annoying most long sales pages/ and never read an entire one, only if I have to. Al.