So I need some science here... Long landing pages / sales letters all confined to one page seem to be the way of the land for direct marketing products. My question is: is that because the long pages convert better? Or is it because it's the only way to bump up the adwords quality scores? Long pages seem overwhelming from a sales standpoint but without the long page the scores suck. Lay some science on me, dear e-pals!
I don't know about science or stats but I find myself blowing off long landing pages about half way down if it's something that I'm no longer interested in.