Could anyone enlighten me as to what long and short tail keywords are and how they can be helpful? Thanks
Best reading around the subject for a while to get a firm grasp. Here's a link. Here's the Google search. Having said that it isn't complicated - short tail = very specific terms; e.g. nike trainers; gucci perfume. Long tail = the the myriad of search terms people use when searching; e.g. training shoes sports shoes nike; 'where can I buy gucci scents or perfumes?'