But really what is the competition between google & yahoo really about now? It's like Tiger Woods wearing a Derek Jeter jersey....... -PYJAMA
No it certainly isn't in any way comparable to woods wearing that jersey, as he has nothing to gain by doing it, and would clearly be seen to be supporting it. Every search that Yahoo takes from its competitors counts double, as it is one less for the competitor and one more for Yahoo! Yahoo is advertising services that will tempt Google users to goo look. So ok Yahoo are paying their competition for clicks, but it is the PERFECT place to go looking for customers.
An ad is an ad...good for Yahoo... I am waiting for "Make huge cash profits. Switch from Adsense to Yahoo. Get paid every week!"
MSn will be the first to compete against adsense IMO. The moment we get integrated search when longhorn is released we can expect to see a major offensive against Google & Yahoo by MSN. At least that is how I expect it to go. And, if the lotus v ms office war is anything to go by, there will only be one winner. MS has a track record of coming late to the market and just being able to blow the opposition away by sheer brute force, despite having inferior products (give me lotus notes etc anyday of the week), and IE is a bag o bones as well.