Contest Logo for a beach shorts brand called "Shorts" - $51

Dear all,

I'm looking for a memorable logo for a brazilian brand called "Shorts" (Shorts.com.br).

As the own name says, this brand will be a store that sells exclusively beach shorts, like these:



The logo will be stamped and shown at the top of the shorts, for example:



Besides use as a ecommerce logo and a clothes label, the logo also will be used in a physical store, for example:






Requirements:

1) The logo should has a nice typography;

2) As mentioned before, the logo will be stamped on the shorts, so you should think in a label design;

3) Once the brand represents the generic name "Shorts", the logo should be very very impactful, in order to be featured as a strong brand;

4) You can try using colors in the logo, but remember that almost of all beach shorts are very colored. So, be careful to not conflict with these colors;

5) The typography should have a uniqueness concept;

6) Simple, thin and no style fonts like "Arial" or "Verdana" will be disconsidered. Again, I'm looking for stylized typography, not for a new font face. The logo should have a unique style;

7) Your entry should be introduced in these 3 ways:

As a cloth label stamped on the shorts;
As a physical store logo;
As a single logo;

8) Be creative and think in a modern cloth label design

* Payment will be done by Paypal;

* Contest deadline is 26th December;

* in case there are no winners, the contest will be reopened with a higher budget;

Good look for all!

Some past winner contests:
https://forums.digitalpoint.com/threads/fashion-sophisticated-logo-25.2795237/

https://forums.digitalpoint.com/threads/off-season-travel-offers-blog-30.2794628/#post-19420954

https://forums.digitalpoint.com/thr...d-called-sapashoes-com.2788539/#post-19384870

 

Here is my Try.

 

Thanks for your entry, but it hasn't the style that we are looking for.

 

Enjoyed the inverted letter "S", but didn't like the typography. Could you try a new concept?

 

Thanks for your entry. But I don't think so the pin "o" is a good way. Could you show me a new concept and introduce it as a cloth label?

 

Thanks for your entry. We are looking for a more modern typography style.

 

Cool entry if I would sell boxing shorts.

 

Thanks, but I think it doesn't look very professional.

 

Too simple. Try a stylized typography.

 

Dear all,

Your entry must exceed the brands below:

 

@Altruist Design , I'm not looking for a font style, I'm looking for a brand.

This font is like "CNN" logo, I need a unique concept.

 

Here is my another try.

 

Enjoyed the gradient grey and white.
Could you introduce me more typography variations?

Also, could you show me these variations stamped like this?