It is no mystery for those of us who have been in the design business for a while that a logo should be as simple as it can possibly be –well, many other things should too, but we’ll take it one step at a time. complete article"http://www.analoga.com.uy/en/articles/logo-designs-simplicity-rules.html" great forum, thks
very nicely put. not sure if you're thr original content writer of this but if you are, congratulations. you hit the nail on the head. now if only the rest of DP would follow along +rep for a great article.
Nice article. IMO you can add as many effects to a logo but if the concept is weak to begin with the logo will not be very effective.
Thank you! I'm not the author but it really helped me. Just wanted to share this interesting piece with the design community as it was my first post. Hope it helped!! Merry Xmas!!
You're so right! KISS applies to most customer oriented.... Could this improve our client's convertion rate?
Good article! In most cases, its the simplest concept which is the most effective one. The point is well made by the author that it can get darned frustrating at times to convince the client that "simple" and "minimal" is good for him. Since they're paying big bucks, they're expecting the "works" without realizing that those "works" also mean grotesque, tacky, and a logo which is too busy.
thanks for the link. If you are serious about quality logo designers you must look at the work of Paul Rand. He is responsible for IBM, ABC, Westinghouse, the original UPS, to name a few. The man was the best.
Nice article, but it's not much use to me because it talks most about the reproduction and printing of logos, when the logos I make are all used on the web only (almost all) -Hecky.
t's usually not "simple" to achieve though. A lot of work can go into making simple into something that communicates and represents the business, stands apart from the crowd and can be quickly and easily assimilated by the audience to establish recognition. Just as important is consistent branding to reinforce recognition.
There is a very basic rule in design: If you have a complex product, surround it with simplicity, if the product is simple, then use complexity to show it off.
it's ironic because even the greatest simple logos probably took a lot of time and re-edits to create