Contest Logo Design Brief – "Compraveis" (Shoppable Video Platform)

The idea of adding borders to the font works well, especially when the logo is used as a watermark in videos. However, the emblem doesn’t seem to reflect the brand concept clearly.

 

The colors are interesting, but the emblem alone doesn’t communicate the brand concept. Imagine someone seeing just the profile picture and instantly recognizing the brand, that’s the level of impact we’re aiming for.

 

Dear all,

I'd like to share with everyone that I’m looking for a brand concept that’s more impactful than Shopify, Shoppable, and Shopee. The goal is to create something bold, memorable, and instantly recognizable.

Take inspiration from the strongest elements of those brands and create a new concept that goes beyond all of them. Think bold, iconic, and unforgettable.

 

Hi There, here is my entry. Simple and memorable icon that can stand alone without the name.
Thanks!

 

I really liked the concept and was wondering if you could take it a step further.
I need the emblem to be refined so that it tells the brand’s story on its own.
Try making the "C" more memorable, and consider adding elements that hint at shoppable video content.
You could even explore a subtle use of the dollar sign concept, like Shoppable does, if it helps reinforce the buying experience.

 

I’d like to see the white/black version variations of the 'C' typography as well as different treatments for the full 'Compraveis' name."

 

Compared to the references mentioned (Shopify, Shopee, and Shoppable), this emblem isn’t standing out enough.
To make things easier, present your concept side by side with the references, so you can truly believe that the new emblem is more memorable.

 

The emblem on its own doesn’t convey the brand’s identity. Try a new concept.

 

Just like the references I mentioned, the emblem needs to convey the brand’s identity even when viewed on its own, without the full brand name.

 

It’s not bad, but I’m looking for more boldness and personality in the brand. When placed next to the references (Shopify, Shopee, and Shoppable), your concept doesn’t stand out yet

 

Hello everyone,

To help guide you closer to what I’m envisioning, I’d like to share an additional reference beyond the ones previously mentioned (Shopify, Shopee, and Shoppable).

The new reference is a brand called “Outlet Fernão Dias”. I believe it brings in a visual direction that’s worth exploring.

From now on, I’d love to see your updated concepts presented in a mockup that simulates a real outlet environment, just like the reference examples. This will help evaluate how well the emblem and brand identity perform in a retail context.

You can also use the color palette from that example as inspiration for your design: